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Marketing Senior Analyst

Gomotive
11 hours ago
Full-time
Remote
Worldwide
Remote Other

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

The Senior Marketing Analyst will be responsible for driving strategic reporting, analysis, and insights across Motive’s marketing organization. This individual will partner closely with Marketing, Sales, Revenue Operations, and Business Intelligence teams to understand performance across the funnel, identify opportunities for growth, and improve how marketing data is consumed throughout the organization.The ideal candidate is highly analytical, detail-oriented, and comfortable operating in a fast-paced environment with evolving business priorities. This role requires someone who can combine technical expertise with strong business acumen to deliver scalable reporting solutions, uncover actionable insights, and influence decision-making across the business.

What You'll Do:

  • Design, build, and maintain scalable datasets by extracting, integrating, and cleansing data from multiple systems.
  • Partner with Marketing Analytics, Marketing Operations, Business Intelligence, and Enterprise Systems teams to establish and improve data pipelines for business-critical KPIs.
  • Develop and maintain automated, self-service dashboards and reporting in Snowflake and Tableau.
  • Define and track operational KPIs, funnel metrics, campaign performance, pipeline contribution, conversion, and marketing efficiency.
  • Partner with Marketing and Sales stakeholders to identify opportunities for improvement and develop analytical solutions that streamline or automate existing reporting.
  • Support quarterly business reviews, executive presentations, and recurring performance reporting with clear, data-driven insights.
  • Conduct deep-dive analyses to understand campaign performance, inbound funnel t