P

Marketing Programs Lead

Pulley
11 hours ago
Full-time
Remote
Worldwide
Remote Other

๐Ÿš‚ About Pulley

Pulley's mission is to make it easier for anyone to start a company. We believe that more startups should exist and that founder-led companies are more successful in the long term. With Pulleyโ€™s cap table management tools, companies can better understand and optimize their equity for the long term. Starting a company is hard enough. Managing equity shouldnโ€™t be.

Weโ€™re a high-performing team looking for passionate, execution-focused, self-starters to help us build the next generation of equity and business management tools for founders in an AI-native world. Pulley is growing quickly with over 8,000 customers including startups like Linear, Runway, Fathom, and Roam.

Our trajectory is fueled by top investors like Foundersโ€™ Fund, Stripe, General Catalyst, Caffeinated Capital, 8vc, Elad Gil, among other great angels. All of our growth has been organic, and weโ€™re growing the team to meet the demand.

๐ŸŒŸ About the Role

Weโ€™re hiring a Marketing Programs Lead to build and scale new customer acquisition engines that drive measurable revenue impact through earned and organic awareness. This is a senior builder role for someone who can identify high-leverage opportunities, business-case bold ideas, and turn them into scalable programs that generate pipeline, revenue, and audience growth. Operating within the Product Marketing team, youโ€™ll transform customer insight and positioning into visible, market-facing initiatives that attract the right customers and move the business forward.

This role plays a critical part in how we grow, by developing durable acquisition engines that compound over time. Youโ€™ll partner closely with Product Marketing, Growth, and Sales to launch, measure, and scale programs with clear ROI accountability. Youโ€™ll have real ownership, budget influence, and the autonomy to build initiatives from zero to impact. If you think like an operator, act like a founder, and care deeply about revenue outcomes, this role is built for you.

๐Ÿ›  What You'll Do

Identify and Build New Acquisition Engines

  • Identify high-leverage opportunities to drive net-new customer acquisition across segments and products.
  • Develop clear hypotheses grounded in customer insight, revenue potential, and market dynamics.
  • Launch, build, scale, and measure resource-intensive marketing programs, such as owned media (podcast, newsletter, research reports), event series, experiential initiatives, etc.

Own Revenue Impact

  • Create and pitch business cases to secure budget for new programs.
  • Be account