WHO ARE WE?
We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍
With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys.
Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.
In the world of performance marketing, we know that a split second makes the difference between a scroll-past and a conversion. We are looking for a Performance-Driven Motion Designer who understands that great design isn't just "pretty"—it’s a catalyst for growth.
WHAT WE'RE LOOKING FOR
You will be a key player in our Creative Production team, sitting at the intersection of data and art. You won't just be "making videos"; you will be engineering high-impact visual assets for Facebook, TikTok, and Google that stop the scroll and drive results.
The ideal candidate thinks like a marketer and designs like an artist. You understand the psychology of a "hook," the importance of a clear CTA, and how to iterate based on performance metrics.
KEY RESPONSIBILITIES:
- Direct-Response Design: Create high-converting motion content for Facebook, Google, and TikTok, prioritizing the first 3 seconds to maximize engagement.
- Iterative Evolution: Analyze creative performance data alongside the marketing team to "double down" on winning concepts and pivot away from low performers.
- Visual Storytelling & VFX: Design high-energy transitions, dynamic typography, and compositing sequences that feel native to social platforms while staying on-brand.
- Strategic Collaboration: Partner with Video Producers and Growth Managers to brainstorm concepts that align with specific KPIs (CPI, ROAS, LTV).
- Creative Mentorship: Actively participate in design reviews, providing and receiving feedback to elevate the team’s conversion-centric design thinking.
- Trend Arbitrage: Stay ahead of social media trends and platform-specific aesthetics (UGC-style, high-spec 3D, etc.) to keep our brands relevant.
REQUIRED SKILLS:
- The "Design-First" Mindset: A portfolio that proves you are a top-tier graphic designer who happens to be a master of motion (strong grasp of typography, hierarchy, and color).
- Platform Expertise: Deep understanding of the technical and psychological nuances of TikTok, Meta, and YouTube ad formats.
- Technical Stack: Mastery of After Effects and Premiere Pro.
- Figma Fluency: Experience using Figma as a primary collaborative tool.
- Performance Literacy: Ab