Marketing Lifecycle & Automation Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Lifecycle & Automation Manager based in United States. This role is the hands-on marketing automation expert responsible for building scalable lifecycle programs that engage prospects and customers throughout their journey.You’ll own automation within Salesforce Marketing Cloud Account Engagement (Pardot), from segmentation and scoring to nurture journeys and triggered communications.The position connects marketing strategy, campaign execution, data, and technology to improve lead progression and conversion.You’ll partner closely with Marketing Operations, Data, Analytics, AI, and sales-focused teams to turn business requirements into effective automation solutions.The role combines technical platform expertise with analytical thinking, experimentation, and continuous optimization.Success will be measured through stronger funnel performance, improved automation reliability, reduced manual processes, and measurable pipeline impact.This is an opportunity to shape modern B2B lifecycle marketing in a collaborative, data-driven environment.