Strategy
• Develop and execute comprehensive B2B marketing strategies aligned with business
objectives.
• Collaborate with senior leadership to ensure marketing efforts support sales and
revenue goals.
Brand Management
• Enhance and maintain the company's brand positioning within our sector.
• Ensure consistency in messaging and visual identity across all communication
channels.
Demand Generation:
• Plan and implement targeted B2B marketing campaigns to generate high-quality leads.
• Work closely with the sales team to drive demand through effective lead nurturing
programs.
Content Development:
• Oversee the creation of compelling B2B-focused content, including whitepapers, case
studies, and thought leadership pieces.
• Manage collaboration with subject matter experts to develop content that resonates
with our target audience.
Digital Marketing:
• Lead digital marketing efforts, including SEO, SEM, email marketing, and social media
campaigns.
• Utilize analytics to optimize digital marketing strategies and improve online visibility.
Industry Research:
• Work with senior leadership to understand industry trends, competitor activities, and
customer needs.
• Use insights to guide marketing strategies and positioning.
Collaboration with Sales:
• Work closely with the sales team to align marketing efforts with the B2B sales cycle.
• Provide sales enablement tools and materials to support the sales team's efforts.
Team Leadership:
• Lead and mentor a team of marketing professionals.
• Foster a collaborative and results-driven team culture.
Budget Management:
• Develop and manage marketing budgets efficiently, ensuring a strong return on
investment.
• Track and report on the budget utilization for marketing initiatives.
Analytics and Reporting:
• Utilize data analytics tools to measure and report on the performance of B2B
marketing campaigns.
• Provide actionable insights for continuous improvement.
Requirements
• Minimum of a Bachelor's degree in Marketing, Business, IT, or a related field.
• A Master’s degree is a plus.
• Minimum of 10 years of experience in marketing management, with a proven track
record of leading successful teams.
• Some experience in the IT services or cybersecurity industry is preferred.
• Strong understanding of the B2B sales cycle and buyer's journey.
• Demonstrated ability to develop and execute successful B2B marketing strategies.
• Excellent leadership and team management skills.
• Exceptional communication and interpersonal skills.
• Proficiency in using marketing software and tools, including analytics.
• Ability to work in a fast-paced environment and manage multiple projects
simultaneously.