This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing Specialist based in Canada. This role offers the opportunity to shape customer engagement strategies within a fast-growing digital health and wellness technology environment.You will design and optimize lifecycle campaigns that help users discover valuable tools, deepen platform adoption, and achieve long-term success.Working across marketing, product, customer experience, and partnerships teams, you will influence retention and expansion initiatives.You will use customer insights, behavioral data, and experimentation to create meaningful journeys throughout the user lifecycle.This position is ideal for a hands-on marketer who enjoys building campaigns, analyzing performance, and driving measurable business outcomes.You will contribute directly to improving customer experiences while helping a mission-driven platform expand its impact globally.