Lifecycle Marketing Manager

ABOUT THE ROLE

I’m Kristian https://www.linkedin.com/in/kristian-kletke-3b41a877/, a Senior Growth Marketing Manager here at Jane. I joined Jane about 6 months ago because I deeply believe in our mission to help the helpers, and I was genuinely excited to market a brand I was already a user of. My team focuses on helping future customers choose Jane and helping existing customers love Jane even more. Our work spans acquisition, retention, expansion, and referrals, and together we support the full customer journey in a way that reflects care, curiosity, and impact.

This role is especially meaningful because you would be stepping in as Jane’s first dedicated Lifecycle Marketing Manager. The foundation is here, but we’re ready for someone who wants to take ownership, bring clarity, and build a thoughtful lifecycle strategy that ties together all the moments that matter. You’ll partner closely with content, product marketing, integrated campaigns, compliance, and marketing ops to deliver a cohesive, human customer experience. If you enjoy both strategy and hands-on execution, and you want to make a real impact in a high-growth environment, you’ll thrive here.


WHAT IMPACT WE’RE LOOKING FOR YOU TO MAKE

- Strengthen Jane’s customer journey by designing and owning lifecycle programs that help practitioners activate quickly, discover value, and stay engaged.

- Improve performance across onboarding, nurture, upsell, and winback journeys through segmentation, behavioral triggers, and thoughtful iteration.

- Collaborate closely with cross-functional teams to deliver human, helpful, and delightful messaging across channels.

- Use experimentation and data to refine lifecycle touchpoints and improve KPIs like activation, adoption, retention, and conversion.

- Create scalable lifecycle foundations and ensure strong data hygiene and compliance practicesUse automation tools and customer data to build audiences and refine targeting


WHAT EXPERIENCE WE NEED

- 5 to 7 years of experience in lifecycle, email or CRM

- 3 or more years building automated journeys in tools like HubSpot, Braze, or Iterable.

- Experience designing full funnel programs across onboarding, nurture, upsell, and retention.

- Strong in segmentation, personalization, A/B testing, and multi channel campaign execution.

- Ability to interpret data using tools like Looker, Google Analytics, or Tableau to guide decisions, with bonus experience in B2B SaaS or lead scoring.


MORE ABOUT JANE

Jane is a founder-led, high-growth SaaS company born in North Vancouver, British Columbia. We’re now a team of more than 700 people working remotely across Canada, the US, and the UK, united by our mission to help the helpers.

We build the products and tools that thousands of clinics rely on every day to run their businesses, care for their patients, and grow their communities. That level of impact means every person at Jane plays an important role in how we show up for our customers. We’re