About Willow: Willow https://www.startwillow.com is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives. About the role: We’re looking for a Lifecycle CRM Manager (Braze) to lead the strategy and execution of lifecycle programs that drive user acquisition, conversion, and retention. In this role, you’ll develop and launch campaigns that speak to prospective and existing patients at every step including exploring treatment, booking a visit, starting medication, sticking with the program, and celebrating results. You’ll shape how our audience understands about our products, navigates care, and builds trust and you’ll do it with smart segmentation, great content, and behavior-driven automation. This is a cross-functional role perfect for someone who can think like a growth marketer, write like a health communicator, and execute like an operator. Responsibilities: - Manage the full lifecycle of acquisition and retention ca... Click Apply to read the full job description.