LEAD RECURRING GIVING SPECIALIST (FUNDRAISING)
The Wikimedia Foundation is the non-profit organization that operates Wikipedia – one of the most popular websites in the world, serving nearly half a billion users every month. It is the only non-profit in the top 50 websites, supported by a community of millions of individual donors around the world.
The Wikimedia Foundation is expanding its team and seeking an experienced fundraiser to own and grow our recurring giving program. This role is responsible for driving retention, upgrade, reactivation, and long-term value of monthly and annual donors, and for contributing to sustainer acquisition strategy in close coordination with the dedicated team.
The successful candidate will bring a creative, data-driven mindset and a strong test-and-learn approach to accelerate growth and deepen supporter engagement across email, direct mail, SMS, on-platform messaging, and self-service donation tools.
Responsibilities:
Program Strategy & Growth
- Own and grow the recurring giving program, leading initiatives to expand the sustainer base, improve donor retention, reduce attrition, and drive long-term value of monthly and annual donors.
- Develop upgrade and cross-sell strategies to increase donor lifetime value (LTV), including structured ask strings based on LTV, giving history, and engagement behaviour.
- Contribute to sustainer acquisition strategy guided by the dedicated team.
Donor Journey & Lifecycle Management
- Design and optimise tailored donor journeys to deliver an optimal donor experience across onboarding, retention, upgrade, reactivation, and win-back.
- Lead and continuously improve dunning processes, including payment retries, recovery strategies, lapse prevention, and reactivation campaigns.
- Oversee and optimize self-management donation tools
- Continually refine supporter touchpoints ensuring all recurring giving communications are donor-focused and aligned across channels.
- Oversee campaign implementation end-to-end, conducting complex data selections and segmentation, ensuring strong execution
Campaign Management, Reporting & Budgeting
- Monitor KPIs, produce reports and adjust tactics to meet revenue and targets related to acquisition (in partnership with the dedicated team), retention, attrition, recovery, upgrade, and lifetime value.
- Contribute to the development and management of the acquisition and recurring giving b