Lead Product Marketing Manager - Onchain

BUILDING THE FUTURE OF CRYPTO 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture https://www.kraken.com/culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here https://support.kraken.com/hc/en-us/articles/226090548-How-to-create-an-account-on-Kraken.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security https://blog.kraken.com/crypto-education/security-at-kraken, crypto education https://blog.kraken.com/category/crypto-education, and world-class client support https://blog.kraken.com/crypto-education/support-at-kraken through our products like Kraken Pro https://pro.kraken.com/, Desktop https://www.kraken.com/desktop, Wallet https://www.kraken.com/wallet, and Kraken Futures https://www.kraken.com/features/futures.

Become a Krakenite and build the future of crypto!


PROOF OF WORK


THE TEAM

The Lead Product Marketing Manager will drive and execute the product marketing strategy for Beholder, an on chain DeFi terminal and 3p wallet and another platform. This is inclusive of driving and executing high-impact launches, campaigns and strategies that drive top-of-funnel awareness, adoption, usage and retention. As a key member of the Product Marketing team, you will also influence product development by leveraging customer insights, market data, and competitive analysis to shape Kraken’s on chain marketing strategies.


THE OPPORTUNITY

- GTM Strategy & Execution: Develop and lead the GTM strategy for Beholder, driving awareness, acquisition, and retention from former Kraken wallet users, other Krakenites and non Kraken users native on chain.

- Campaign Leadership: Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, display, ATL).

- Lifecycle Marketing: Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention.

- Product Positioning & Messaging: Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences.

- Cross-Functional Collaboration: Work closely with product mana