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Lead Product Marketing Manager, AI

Gitlab
15 days ago
Full-time
Remote
Worldwide
Remote Marketing

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

*Fortune 500ยฎ is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.

As the Lead Product Marketing Manager, AI at GitLab, you'll shape how we bring our AI story to market across the software development lifecycle. You'll lead the narrative for GitLab Duo Agent Platform and related AI capabilities, helping customers understand how GitLab supports software teams and their AI agents in one platform. This role sits at the intersection of product, market insight, and revenue strategy, with a strong focus on positioning, messaging, launches, and monetization for AI offerings.

You'll work with significant autonomy while partnering closely with Product Management, Engineering, Sales, Customer Success, and Marketing. You'll bring firsthand experience using AI agents in your own marketing workflows โ€” not just understanding them conceptually, but actively building with them to generate insights, pressure-test positioning, and accelerate your own work. That practitioner's lens is what will make your market narratives credible and your thought leadership distinctive. In your first year, you'll help refine our AI value proposition, strengthen how we speak to platform engineering and technology leaders, and turn market insight into repeatable go-to-market motions that suppor