Lead Marketing Manager (m/w/d) - Schwerpunkt Performance Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lead Marketing Manager (m/w/d) - Schwerpunkt Performance Marketing based in United States. This role combines strategic marketing leadership with hands-on performance marketing, content, and campaign execution. You will shape market positioning, develop compelling value propositions, and build integrated campaigns that generate measurable business results. A key focus will be creating and optimizing lead funnels across paid media, social channels, newsletters, events, and other touchpoints. You will use tracking, analytics, and reporting to understand what drives conversions and continuously improve marketing performance. Beyond owning marketing initiatives, you will act as a coach and sparring partner for a Digital Marketing team working on customer projects. The environment is highly autonomous, data-driven, collaborative, and focused on practical execution, innovation, and AI-enabled ways of working.