The Upmarket Strategy team designs and executes marketing campaigns that drive pipeline growth across Mid-Market and Corporate segments. Partnering closely with Sales, Product Marketing, Customer Marketing, and Revenue Operations, the team brings go-to-market strategies to life through field events, executive programs and digital experiences. Using customer insights, data, AI-enablement, and operational excellence, the team creates experiences that deepen customer relationships, influence buying decisions, and drive revenue.
This role is deeply cross-functional, you will create end-to-end, multi-channel, field and integrated marketing campaigns of high-impact aligned to regional priorities.
Success in this role requires balancing strategic planning with hands-on execution, using customer insights, AI, and data to turn complex initiatives into measurable business outcomes while influencing cross-functional partners. You are passionate and have an entrepreneurial mindset with a drive to test, learn, and scale.