Role Summary
Our mission at HubSpot is to help millions of organizations grow better. As Lead Marketer, BDR Revenue Marketing — Upmarket, you will design the unified prospecting motion used across North America and EMEA. You will build the sequences, targeting standards, competitions, reporting, attribution, and enablement that help BDR teams create high-quality pipeline at scale. Working with BDR leadership, regional teams, and analytics partners, you will turn shared priorities and regional requirements into one measurable, adaptable system.
What You’ll Do
- Design and own the master BDR prospecting motion across North America and EMEA, including global themes, competitive plays, industry campaigns, reactive programs, and target-account priorities.
- Build scalable sequence and cadence standards that use automation, intent signals, enrichment, and AI-assisted personalization to improve prospecting activity, engagement, and meeting conversion.
- Define the fit, intent, segmentation, and data-quality criteria that determine which accounts and contacts are prioritize... Click Apply to read the full job description.