Lead, Lifecycle Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lead, Lifecycle Marketing based in United States. This role leads lifecycle marketing across email, SMS, and in-app channels, with a strong focus on engagement, conversion, and customer experience.You’ll own campaign strategy, execution, testing, optimization, and performance analysis across the customer journey.The position combines hands-on technical marketing expertise with strategic planning and cross-functional collaboration.You’ll build sophisticated personalization using Liquid and Mustache, manage segmentation, and support event-driven customer journeys.You’ll partner closely with Product, Data, Martech, Engineering, Content, and Design teams to turn customer data into relevant communications.The role offers an opportunity to shape lifecycle marketing in a fast-growing, remote-friendly technology environment.Success will come from balancing creativity, technical precision, experimentation, and continuous optimization.