Lead Data Analyst - 11 Month Contract

The role & its impact: As a Lead Data Analyst, you will be responsible for delivering high-quality marketing science and analytics frameworks that enable fast decision-making. You will play an integral role in supporting insights by leading the requirements capture, data collection, and analysis required to empower Xero to deliver successful digital and customer outcomes. By extracting actionable insights from various platforms, you will help shape customer behaviour and our marketing strategy, ensuring our efforts in acquisition, retention, and personalisation are backed by robust, data-driven evidence. This team & how they connect: Reporting to our Advanced Analytics Manager, you will join an AU based team who work closely with teams like Customer Engagement to understand current trends and the customer landscape, ensuring our global community is supported by big-business technology. Initially, you will focus on: - Performing deep-dive analysis and marketing experiment analysis to shift the thinking and prioritisation of partner teams. - Designing and analysing A/B tests and experiments to proactively manage digital performance and customer engagement. - Developing data assets an