ABOUT THE ROLE We are seeking a Lead Content Strategist to join our Brand, Creative, and Content team at Hinge Health. In this role, you will be the strategic creative lead for our Lifecycle Marketing, Targeted Enrollment, and Ecosystem Partner pods—some of our fastest-growing levers for member acquisition. You will be responsible for defining the narrative strategy that drives enrollment, operationalizing AI to scale creative output, and transforming high-volume channels into personalized, high-performing member experiences. You will report to the Creative Director, Growth, and work closely with cross-functional partners in Growth Marketing. This position is crucial in helping us grow enrollment while maintaining the high quality of care and empathy our brand is known for. WHAT YOU’LL ACCOMPLISH - Drive Strategic Growth: Lead the content strategy for a targeted audience, developing high-converting messaging frameworks for email, direct mail, and partner channels. - Scale with AI & Innovation: Champion the use of AI tools to accelerate creative velocity and scale asset production without sacrificing quality, enabling us to deliver personalized messages to millions of eligible membe