Material Bank is the world’s largest material marketplace for the architecture and design industry. Operating in 37 countries, our platform has become the standard for design professionals around the globe. Every day, Material Bank connects thousands of designers with tens of thousands of materials from leading brands. Material Bank is the fastest and most powerful way for design professionals to search, sample, and specify materials.
Material Bank is seeking a strategic, creative, and performance-minded Integrated Marketing leader to own creative strategy for all paid social channels. This role exists to transform insights into breakthrough creative that fuels measurable growth, strengthens brand equity, and scales what works globally. Sitting at the intersection of brand and performance, you will shape the creative direction across paid social channels while building a disciplined learning agenda that continuously improves results.
We are looking for a marketer who can connect brand storytelling with performance and turn insight into creative that drives measurable growth. This role sits at the intersection of brand and demand, owning how campaigns come to life across channels and how creative decisions translate into business impact.
What you’ll do
- Define and lead the creative strategy across paid social, translating insights into campaigns that drive performance and scale
- Build and continuously refine a structured testing engine to improve creative effectiveness and unlock growth
- Partner cross-functionally with Performance, Brand, Lifecycle, and Field teams to ensure campaigns are cohesive, integrated, and outcome-driven
- Turn data into clear creative direction, using performance insights to inform what we make and how we optimize it
- Establish scalable systems, templates, and workflows that increase speed, consistency, and quality across regions
- Lead the localization and adaptation of campaigns for global markets to ensure relevance and impact
- Build and evolve a UGC and creator ecosystem that fuels authentic, high-performing content
- Identify and pursue new creative opportunities that connect channels and improve overall marketing effectiveness
What you’ll bring
- Experience owning creative strategy for paid social or integrated marketing campaigns with a clear connection to business outcomes
- Strong understanding of performance metrics and how creative decisions influence results across the funnel
- Proven ability to build testing frameworks and