HubSpot & GTM Systems Manager - Part-Time

Location: Remote (US)
Type: Part-time Contract (20-25 hours/week with defined overlap hours with Eastern Time Zone)
Reports to: VP of Growth

Overview

We’re looking for a hands-on, high-agency operator to own and optimize the systems that power our revenue engine.

This role is not advisory. It’s not fractional leadership. It’s not strategy-only.

You will be the primary owner of HubSpot and our go-to-market systems - building workflows, ensuring data integrity, improving lifecycle instrumentation, and giving leadership reliable, self-serve visibility into funnel health.

HubSpot is our core CRM and marketing automation platform. Intercom powers customer support, AI-assisted resolution, and trial engagement. You’ll ensure both systems are clean, connected, and working together seamlessly.

If you love building clean workflows, architecting reports that executives actually use, and finding smart automation (including AI-powered) to make teams faster - this role is for you.

What You’ll Own

HubSpot Administration (Primary Responsibility)

• Serve as the day-to-day HubSpot owner
• Manage workflows, lifecycle stages, lead scoring, automation, and data hygiene
• Improve CRM structure and eliminate technical debt
• Ensure clean contact and company data across marketing and sales
• Act as the go-to resource for HubSpot best practices

You should be extremely comfortable inside HubSpot and capable of working independently.

Intercom & Lifecycle Automation

• Own Intercom configuration (workflows, custom bots, outbound trial messaging)
• Optimize AI-powered support features (Fin, resolution workflows)
• Ensure data sync and lifecycle consistency between HubSpot and Intercom
• Improve trial-to-paid engagement flows

Reporting & Funnel Visibility

• Build and maintain dashboards that leadership trusts
• Connect data across HubSpot, Intercom, Google Analytics, and other tools
• Instrument full funnel tracking from first touch → trial → paid → retention
• Identify reporting gaps and fix them

You should take pride in building clean, intuitive dashboards.

Marketing Attribution & Instrumentation