Head of Paid Social, Insurance

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Paid Social, Insurance based in Canada. This is a senior, hands-on performance marketing leadership role focused on owning paid social for a high-potential insurance vertical. You will take end-to-end responsibility for Meta and TikTok performance, from budget allocation and bidding to creative testing, attribution, compliance, and margin. The role combines strategic ownership with daily execution in a fast-moving, data-driven environment. You will be expected to scale monthly investment significantly while protecting contribution margin and improving performance predictability. Working closely with creative, product, compliance, and business leadership, you will turn complex channel challenges into practical growth opportunities. You will also build repeatable testing frameworks and playbooks that raise the effectiveness of the wider paid media team. This is an opportunity for an experienced performance marketer to shape a growing channel rather than simply maintain an established playbook.