Head of Demand Generation

Hi, I’m Harriet https://www.linkedin.com/in/hajohnston/. I’m the VP of Marketing at Ashby. I joined a little over 3.5 years ago to help lead our public launch. I joined because I believed deeply in the product, the team, and the intentionality https://www.ashbyhq.com/blog/culture/ashbys-operating-principles and ambition behind what Benji and Abhik are building.

Today, Ashby serves nearly 4,000 customers, ranging from some of the most exciting startups in AI to companies like Snowflake, Shopify, OpenAI, Notion, and UiPath. Our marketing team has grown to 23 people, and we’re operating in a really exciting phase of growth.

My career path hasn’t been linear. I started as a yoga teacher, moved into M&A law, and since spent roughly a decade building and leading marketing teams at companies like Uber Eats, Brex, and now Ashby. That mix of disciplines — and getting to see hyperscale under some incredible marketing leaders in a B2C and B2B capacity, alongside a healthy dose of first-principles thinking, has shaped how I think about marketing: principled, customer-centric, and built to scale.

While our growth and the work we’ve produced to date is something I’m very proud of, one of the biggest highlights for me has been the marketing leadership team we’ve built here: Anum https://www.linkedin.com/in/anumhussain/, Kat https://www.linkedin.com/in/katfergerson/, Rosalia https://www.linkedin.com/in/rosaliacefalu/, Darcy https://www.linkedin.com/in/darcydobis/, and Euphonia https://www.linkedin.com/in/euphoniax/. After almost six years of working together with Euphonia here and at Brex, she is taking a well-earned career break and pursuing her own business, so we’re opening this role to help lead Ashby through its next chapter of growth.

Ashby is at an inflection point. We’ve built strong foundations around product, brand, content, community, and trust with our existing customers which continue to be one of our most consistent channels of growth. We are now focused on scaling thoughtfully. We’re building a generational company, not just by shipping great software, but by creating a durable moat around our customers and the way we show up in the market. This means less “quick wins” that come with the risk of brand erosion, and more focus on community and content, with a healthy dose of fun experimentations and many projects that fail (with great learnings).

This role is for someone who wants to help shape that next phase with ambition, care, and high standards, and lead while building alongside an incredible team of Demand and Growth Marketers – Antonio https://www.linkedin.com/in/antoniovidalpardo/, Claire https://www.linkedin.com/in/clairealloway/, Tim https://www.linkedin.com/in/mccanntimothy/, and Ben https://www.linkedin.com/in/heyitsben/ (who are awesome).


THE ROLE, IN PLAIN TERMS

The Head of Demand Generation owns how Ashby scales demand, from first principles, with a strong bias for experimentation as we move into our next phase of growth.

It’