In 1947, a copywriter named Frances Gerety was working late on a campaign for a diamond company with a problem: it controlled most of the world's diamond supply, but diamonds weren't seen as particularly special. Rubies, sapphires, emeralds — any gemstone would do. Gerety needed to change how people thought about diamonds, and the entire engagement ring category. She wrote four words: "A Diamond Is Forever" and within a generation, diamonds had become the only acceptable symbol of commitment. De Beers reframed the entire market for engagement rings with one campaign.
Banking* hasn't had that moment yet. Most entrepreneurs choose their bank like something to check off the list before the real work starts. But Mercury has spent years building something founders actually love: a product so thoughtfully designed it feels like it was made by someone who understood what it means to build a company. The opportunity — and the job as Mercury’s Head of Brand — is to take that love and turn it into a category-defining narrative. One that reframes what founders should expect from their bank, makes Mercury the obvious answer to a question they d... Click Apply to read the full job description.