Growth Marketing Lead: Trial Conversions

Job Title: Growth Marketing Lead: Trial Conversions

About Us
Prompt is revolutionizing healthcare with modern, automated B2B software for rehab therapy businesses, the teams within, and the patients they serve. We've become the go-to platform in the space, are setting a new standard in healthcare technology, and growing fast.


About the Role
We're looking for a Growth Marketing Lead to own the upsell trial motion for Prompt Plus, Sidekick, and Kiosk end-to-end, from first touch through paid conversion. This is geared towards current Prompt customers in a lifecycle/customer marketing style role. This role is equal parts architect and operator: you design the funnel, diagnose where it breaks, build the fix, ship it, and measure the result.


In this role, you'll partner closely with teammates across Product, Sales, Customer Success and Account Management, RevOps, and Creative teams. You'll set the strategy and execute on the plays, building repeatable trial-to-paid playbooks while raising the bar on activation, time-to-value, and conversion. Success is measured on trial activation, trial-to-paid conversion, and expansion revenue across Sidekick, Kiosk, and Prompt Plus.


Why Work for Prompt?

- BIG Challenges: Here at Prompt, we are solving complex and unique problems that have plagued the healthcare industry since the dawn of time.

- Talented People: Prompt didn't happen by chance, it's a team of incredibly talented and proven individuals who all made their mark before joining forces to build a transformational product.

- Outcome-Oriented: We are outcome-oriented, data-driven, and focused on building the right things in the right ways at the right time.

- Diverse Perspectives: We celebrate and leverage the diversity of thought and experience across the team to drive innovation and better solutions.

- Customers: We are deeply passionate about improving outcomes in healthcare, and this passion pushes us to build something that practitioners genuinely love.

What You'll Do

- Own the full trial funnel and execute hands-on. Own the trial journey from onboarding through activation through conversion to paid. Set monthly goals and drive improvements against key trial KPIs alongside CS and AM teams. This means you are in the tools daily, building onboarding sequences, writing the emails, configuring the Pendo guides, QA-ing the flows, and shipping the work yourself. You don't hand off a brief and wait; you build and launch. And think of creative ways to get in front of our target market.

- Diagnose the funnel and prioritize what matters. Use product usage data, trial cohort performance, CRM signals, and qualitative feedback to identify the biggest drop-offs and prioritize the highest-impact fixes. Map the full trial experience from the customer's perspective, find where people get stuck or disengage, and turn those insights into a prioritized action plan. Also use this data to identify winback opportunities and re-engagement outreach for st