Growth Marketing Lead: Expansion

Job Title: Growth & Lifecycle Marketing Lead: Expansion

About Us
Prompt is revolutionizing healthcare with modern, automated B2B software for rehab therapy businesses, the teams within, and the patients they serve. We've become the go-to platform in the space, are setting a new standard in healthcare technology, and growing fast.

About the Role
We're looking for a Growth Marketing Lead to own expansion and services revenue end-to-end. This person will drive cross-sell, upsell, and services growth across the existing customer base by diagnosing where expansion is constrained, building and executing on the plan, coordinating across teams, and delivering measurable results. We're looking for someone who's not afraid to set the strategy, roll up their sleeves and do the work.


In this role, you'll partner closely with teammates across Product, Sales, Customer Success and Account Management, RevOps, and Creative teams. You'll set the GTM strategy for expansion lines, build repeatable playbooks, and raise the bar on enablement creation and messaging so customer-facing teams can sell more effectively. Success is measured on pipeline creation, conversion, and MRR won across RCM Services, Engage, Compensation, and BI/Insight.

Why Work for Prompt?

- BIG Challenges: Here at Prompt, we are solving complex and unique problems that have plagued the healthcare industry since the dawn of time.

- Talented People: Prompt didn't happen by chance, it's a team of incredibly talented and proven individuals who all made their mark before joining forces to build a transformational product.

- Outcome-Oriented: We are outcome-oriented, data-driven, and focused on building the right things in the right ways at the right time.

- Diverse Perspectives: We celebrate and leverage the diversity of thought and experience across the team to drive innovation and better solutions.

- Customers: We are deeply passionate about improving outcomes in healthcare, and this passion pushes us to build something that practitioners genuinely love.

What You'll Do

- Own expansion GTM strategy and execution. Build campaign strategies rooted in customer segmentation, product usage signals, and lifecycle stage, not just product release dates. Design and execute multi-channel rollout plans (email, in-app, AM-assisted, CS-triggered, mailers, creative outreach) tied directly to revenue outcomes. You decide what we sell to whom, when, through which channel, and in what sequence.

- Build and run the expansion pipeline engine. Partner with AM and CS to generate qualified expansion pipeline and move it through stages. Own trigger-based targeting (usage thresholds, renewal windows, support patterns, feature adoption gaps), account scoring models, and the follow-up motions that turn interest into revenue. Diagnose where pipeline stalls and run plays to fix it.

- Manage product updates and launch readiness. Maintain the product update roadmap for each owned expansion line and translate u