About the Team
The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.
Our Product Growth (PG) team is a rapidly scaling functional area, accelerating growth by connecting out-of-product and in-product experiences into seamless journeys that acquire, retain, and re-engage users, unlocking ChatGPT’s transformative potential in users’ daily lives. We work cross-functionally with product, engineering, design, data science, finance, and marketing to unlock scalable growth levers and deliver measurable impact across diverse markets.
This team thrives on rapid testing, rigorous measurement, and creative problem solving, all while keeping user value at the center of our decision-making.
About the Role
We are seeking a full-funnel growth athlete with deep expertise in product growth, growth marketing, creative-led social channels, Korean consumer behavior, funnel optimization, and sophisticated experimentation. You will own growth initiatives end-to-end, from ideation and creative development to deployment, measurement, and iteration, with a focus on Korea’s high standards for product quality, trust, and speed.
This role requires close collaboration with engineering, product, DS, and design to execute localized growth motions. You’ll focus on scaling acquisition through Korea’s dominant channels, optimizing conversion, and driving ChatGPT Business adoption across Korea’s sophisticated business and SME ecosystems.
This role is based in Korea. Travel as needed for key cross-functional sprints and regional collaboration.
In this role, you will:
- Design, launch, and optimize global paid and organic acquisition campaigns across channels (search, social, referral, influencer, programmatic), balancing efforts across B2B and B2C segments.
- Leading growth experiments and A/B testing across funnels and entry points - defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable playbooks.
- Partnering with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms.
- Managing full-funnel performance metrics, from CPM/CPC to LTV/CAC, and identifying new opportunities for efficiency and scale.
- Developing AI-native workflows that transform how we scale, reach, personalize bringing users from out-of-product experiences to in-product entry points and LTV-optimized user journeys.
- Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets.
- Expanding growth channels and market coverage, with attention to localization and regional performance nuances.
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