U

Fractional Product Growth Consultant

Upwork
19 days ago
Full-time
Remote
Worldwide
Remote Other

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.


This is an engagement through Upwork’s Contingent Workforce (CW) Team. Our Contingiant Workforce Team is a global group of professionals that support Upwork’s business. Our CW team members are located all over the world.

We are seeking a Fractional Product Growth Consultant who is a hands-on growth operator with deep experience driving measurable impact within product experiences. This individual understands how to build, scale, and optimize growth in a marketplace environment by improving user journeys across acquisition, activation, and conversion.

This engagement is ideal for someone who has mastered product-led growth and experimentation, and can confidently own strategy and execution end-to-end. You will focus on identifying opportunities within the product funnel, designing and running experiments, and partnering cross-functionally to ship improvements that drive meaningful business outcomes.

In this role, you will take the lead in improving product funnel performance, unlocking new growth opportunities, and driving efficient, scalable demand through product and user experience improvements. You will bring a strong point of view on growth strategy and apply a rigorous, experiment-driven approach to continuously improve outcomes.

Work / Project Scope

  • Own and drive product-led growth strategy, with accountability for improving acquisition, activation, conversion, and revenue performance
  • Bring a strong, informed point of view on product growth strategy, grounded in data, experimentation, and marketplace dynamics
  • Identify, prioritize, and execute high-impact growth opportunities within the product experience (e.g., onboarding, matching, pricing, user flows)
  • Analyze product funnel performance end-to-end and implement