C
Founding Head of Product Marketing
Clera
11 hours ago
Full-time
Remote
Worldwide
Remote Marketing
ABOUT THE ROLE As the founding Head of Product Marketing, you will shape how a legal technology company explains its products and value to the market. Reporting to the Head of GTM, you will partner with leadership and teams across Product, Engineering, Sales, and Customer Success to make complex AI and legal technology clear, credible, and memorable. WHAT YOU'LL DO - Develop product positioning and messaging that translates technical capabilities into differentiated customer value. - Own the editorial calendar and set the marketing narrative and priorities. - Shape launch strategies by defining the customer problem, audience, messaging, proof points, and story. - Write and edit content across the website, product pages, email, blogs, social media, presentations, and sales materials. - Work with executives to turn their expertise into compelling posts, videos, panels, and interviews. - Interview customers and collaborate with Sales and Customer Success to bring customer language and buying insights into marketing. - Direct video and content strategy, define creative hooks, and present on camera when appropriate. - Create sales enablement narratives that explain products at brief, mi... Click Apply to read the full job description.