About the Job:
LaunchDarkly is looking for a Field Marketing Manager, West to drive regional pipeline growth and customer engagement across strategic markets. In this role, you will partner closely with regional sales leaders, partner teams, and demand generation to plan and execute integrated field marketing programs that accelerate pipeline and revenue.
You will independently own the strategy and execution of field programs for the West territory, including events, executive engagement, partner marketing initiatives, and account-based programs.
You will translate regional business priorities into impactful marketing campaigns that engage target accounts, deepen customer relationships, and support sales outcomes.
Responsibilities:
- Develop and execute the West Coast field marketing plan aligned to pipeline and revenue targets.
- Partner with regional sales leadership and SDR teams to prioritize target accounts and vertical opportunities.
- Plan and execute field events, executive programs, roundtables, and industry activations that generate qualified pipeline.
- Work with demand generation and digital marketing teams to amplify field campaigns
- Act as the primary marketing partner for West Coast sales teams, ensuring strong alignment on pipeline goals.
- Collaborate with technology and channel partners on joint marketing initiatives.
- Equip sales teams with campaigns, messaging, and event opportunities that help advance deals.
- Track and analyze marketing performance including pipeline generated, pipeline influenced, and program ROI.
Qualifications:
- 5–8 years of experience in B2B field marketing, demand generation, or regional marketing
- Experience supporting enterprise SaaS sales teams
- Proven ability to drive pipeline through field programs and events
- Strong cross-functional collaboration with sales, partnerships, and marketing teams
Pay:
Target pay ranges based on Geographic Zones* for Level 3:
- Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $108,000 - $149,000**
- Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago