Event Marketing Coordinator (Contract)

ABOUT ZIP

Zip is the AI platform for enterprise procurement — built for humans and agents working together. By orchestrating procurement across teams, tools, and suppliers with the help of AI agents, companies can secure the resources they need to innovate faster than ever before.

The world’s most influential enterprises trust Zip, including T-Mobile, OpenAI, AMD, Mars, Dollar Tree, and more. Together they’ve saved over $8 billion and processed over $500 billion in spend. Zip’s team includes product leaders from Apple, Airbnb, and Meta, as well as former procurement leaders from United Health, Sanofi, MGM Resorts, Discover, and NASA.

Backed by Adams Street, Alkeon, BOND, CRV, DST, Tiger Global, and Y Combinator, Zip has raised $371 million, most recently at a $2.2 billion valuation and has been recognized by Forbes Fintech 50, Fast Company's Most Innovative Companies, Inc. Best in Business, and LinkedIn Top Startups.


YOUR ROLE

Zip is looking for an Events Marketing Coordinator to join as a contractor on our Growth Marketing team. In this role, you will be responsible for planning, executing, and optimizing our small-to-mid-sized sponsored events to drive engagement, generate leads, and enhance our brand presence. You will work closely with cross-functional teams to launch our campaigns effectively to drive the most ROI of each event.

You will be responsible for managing the logistics, design, reporting, and budgeting of in-person, third-party sponsored events. You will work closely across departments with sales, brand and product marketing, demand gen, and customer marketing. The ideal candidate is experienced in project management, sales enablement, event marketing, and has an eye for detail with the ability to manage multiple projects at once. They are resourceful, results-driven, strive for excellence, and thrive in a dynamic environment.


YOU WILL

- Activate and support in managing a comprehensive event marketing strategy that aligns with our overall marketing goals.

- Work with sales leaders to identify best sales attendance, select contacts for on-site meetings, and pre-event know-before-you-go meetings.

- Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize engagement and connections pre-event, onsite, and post-event.

- Work with internal subject matter experts to tailor content and messaging, ensuring relevance and value to attendees.

- Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre-and post campaign activation.

- Leverage salesforce and Omni (reporting tool) to produce reporting for account mapping and campaign management. Monitor and analyze event performance metrics, providing actionable insights and recommendations for improvement.

- Create post-event follow-up strategies to nurture leads and convert attendees into customers via Marketo (marketing) and outreach (sales messaging)

- Maintain asana and/or other