WHO WE ARE
Welcome to TELUS Digital https://www.telusdigital.com/— where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS https://www.telus.com/en/, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.
With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.
ABOUT THE ROLE
Our team and what we'll accomplish together
The Campaign Marketing team in TELUS Consumer Solutions is a group of passionate marketers who have ownership over 1:1 marketing campaigns. Working closely with our stakeholders, our job is to craft compelling campaigns that drive strong business results. The team prides itself in delivering high impact campaigns, while rapidly responding to market opportunities and the changing needs of the Canadian customers landscape.
You will be building out segmentations from our CDP or leveraging segmentations created by various teams to use in automations and journeys. This will enable the team to deliver high impact personalized emails, SMS and MMS. Leveraging Adobe Campaign stack, you will enable the team to expand capabilities and optimize campaigns. The ideal candidate will be curious and always learning, advancing our martech stack and capabilities. Most importantly your efforts will contribute to key business metrics, sales, revenue, and customer retention.
Responsibilities - What you'll do
- Build and deploy creative and impactful emails using HTML/CSS in conjunction with our email deployment tools.
- Create well designed and easy to use email templates and content blocks that can be leveraged for future deployments
- Develop thoughtful strategies to improve email engagement rates using automation, journey builds, personalization, and other tools in our martech stack
- Embrace continued learning and optimization by recommending and implementing A/B testing
- Ensure campaign accuracy, timeliness, and impact by collaborating with team members and stakeholders
- Aid in managing email deliverability, database hygiene, subscription management, and compliance with policy on opt-in/out
- Establish and maintain email best practices while adhering to TELUS brand standards
- Proactively report on email marketing trends to provide innovative email channel recommendations
Qualifications
- A natural collaborator who can work with cross functional teams
- A creative problem solver that applies a strong scientific rigor to your work
- A curious mind set who likes to stay up to date with industry trends and technologies
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