Director, Value Market Access Strategy & Marketing

Iovance Biotherapeutics aims to be the global leader in innovating, developing and delivering tumor infiltrating lymphocyte (TIL) therapy for people with cancer. We are pioneering a transformational approach to treating cancer by harnessing the ability of the human immune system to recognize and attack diverse cancer cells in each patient. The Iovance TIL platform has demonstrated promising clinical data across multiple solid tumors. We are committed to continuous innovation in cell therapy, including gene-edited cell therapy, which may be a promising option for patients with cancer.

Overview

Iovance seeks an experienced market access professional with demonstrated excellence in strategic planning, operational excellence, and cross-functional engagement. The Director, Value Market Access Strategy & Marketing, is responsible for supporting optimal patient access and reimbursement of Iovance’s marketed products. The candidate will be an integral member of the market access team responsible for developing payer resources, billing & coding guides and patient support in alignment with our value proposition. This role requires strong strategic market access comprehension, critical thinking skills, a solution-oriented mindset, and ideally cell/gene therapy experience within the Biotech/Pharma space.

Essential Functions and Responsibilities:

• Leads the development and execution of payer resources, reimbursement resources, end-to-end payer and channel marketing; provides resources to support the market access field team and pull through strategies.
• Understands total cost of care and all aspects of reimbursement (coding, coverage, and payment) for inpatient and outpatient settings across payer segments.
• Develops the value proposition resources and key messages aligned with Brand strategy.
• Supports the Payer Accounts team in strategic and tactical business planning for payers and hospitals, and partners with payers, key institutions, and health economic associations to ensure attainment of market access goals.
• Creates marketing materials to promote payer programs and responsible for PRC internal review process.
• Supports Market Access in internal meeting planning, deck/slide preparation.
• Manages Market Access dashboards, to include Payer Policy reports, Appeals, Trade Agreements, Patient Support in collaboration with Access Operations.
• Ensures compliance with corporate policies and procedures as well as with US/global healthcare laws and regulations.
• Deliver clear, customer-focused and robust AMCP Dossiers in collaboration with US Health Economics Value Access (HEVA).
• Promote payer requirements a