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Director, Search and Web Content & Strategy

Surveymonkey
1 month ago
Full-time
Remote
Worldwide
Remote Other

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.

What we’re looking for

SurveyMonkey is seeking a strategic and results-oriented Director of Search and Web Content & Strategy to lead our global Search (SEO/SEM) and Website Content & Strategy teams. This leader will be responsible for defining how customers find us and how they experience our brand from the first click through to conversion.

You will develop a unified, holistic strategy that treats our website not as a collection of pages, but as a connected system. By bridging the gap between search intent and web content strategy, you will lead a high-impact, cross-disciplinary team (SEO, SEM, UX, CRO, and Writing) to drive sustainable traffic, engagement, and revenue growth.

What you’ll be working on

  • Develop and champion a multi-year global strategy that maximizes traffic and conversions across SEO, SEM, and Web Content. Ensure that search intent is perfectly matched with a seamless, low-friction website experience.
  • Define a clear, competitive POV on how SurveyMonkey will achieve high visibility and conversion rates within the evolving Generative Experience Optimization (GEO) and Answer Engine Optimization (AEO) landscape.
  • Own the overarching website content strategy, defining what content we create, combine, evolve, or retire to drive customer understanding and conversion.
  • Lead and mentor a multi-disciplinary team spanning UX, CRO, and content writing, setting high standards for quality, systems thinking, and performance impact.
  • Transform the website into a cohesive ecosystem that guides ICPs through their specific journeys, reducing friction and helping users find value faster.
  • Own the global Search budget and web content strategy roadmap, ensuring efficient allocation of multi-million dollar spend across paid channels (e.g., Google Ads, Bing) and organic growth initiatives.
  • Drive a rigo