Director, Lifecycle & Organic Growth

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Director, Lifecycle & Organic Growth based in Canada. As Director, Lifecycle & Organic Growth, you will lead the strategy and execution of two critical growth functions: customer lifecycle marketing and organic acquisition. You will oversee how customers discover the platform and how they engage with it throughout their journey. Managing a team of seven, you will drive measurable business outcomes across customer acquisition, activation, engagement, retention, and revenue contribution. You will combine data-driven experimentation, marketing innovation, and operational excellence to build a scalable owned-channel growth engine. Working closely with Product, Data, Engineering, Legal, and Marketing teams, you will ensure that growth initiatives deliver meaningful impact while meeting regulatory standards. This is an exciting leadership opportunity for an ambitious marketing professional who thrives in a remote-first, fast-moving fintech environment.