Director, B2B Data Strategy & Revenue Analytics

The Role   At Wpromote, we need someone who can own marketing measurement all the way from click to pipeline to revenue. This role sits at the intersection of tracking, marketing operations, CRM, and analytics. You’ll make sure campaign data is captured correctly at the source, passed cleanly through our marketing and sales systems, and tied back to pipeline and revenue in a way the business can trust. That means knowing how front-end tracking works, how GTM and site instrumentation should be set up, how marketing automation and CRM systems ingest and sync data, and how to QA the full handoff from campaign to seller to opportunity to closed revenue. This is not a reporting-only role. We need someone who can diagnose where measurement breaks, fix the root cause, and build the operating discipline to keep it working. Success in this role looks like: Marketing activity is reliably tied to pipeline and revenue Campaign data is structured correctly from the start and remains consistent across systems Sellers receive the right lead and campaign context Marketing automation and CRM syncs are clean, documented, and auditable Attribution disputes are resolved with evidence, not guesswo... Click Apply to read the full job description.