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Director, Audience Product Marketing

Samsara
12 days ago
Full-time
Remote
Worldwide
Remote Marketing

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role:

Samsara is seeking a Director, Audience Product Marketing to lead the team responsible for contextualizing our platform for specific regions and industries. You will manage a diverse team of PMMs aligned to geographic regions (including EMEA and Mexico) and key industry verticals including public and private sectors.
Your mission is to move beyond individual features and integrate multiple offerings into broader, high-value solutions that resonate with specific buyer needs. With your team, you will own the strategic narrative for these audiences, ensuring our GTM strategy, messaging, content, and enablement approach achieves bookings targets and pipeline goals. You will partner closely with sales and marketing leaders to craft and execute plans. You will also partner with product to introduce new offerings that are specific to these audiences. This is a high-impact leadership role requiring a blend of commercial orientation, technical depth, and masterful storytelling to drive growth.

This is a remote position open to candidates based in the US. Relocation assistance will not be provided for this role.

In this role, you will: 

  • Architect Audience-Specific GTM Strategies: Develop and execute solution plans based on deep