P.F. Chang's is seeking a strategic and execution-focused Digital Marketing Manager to lead initiatives that grow digital sales and enhance guest experience across web, app, and third-party platforms.
Digital Experience & Strategy
- Develop and manage seamless, revenue-driving digital experiences across all channels: websites, apps, and third-party partners.
- Own and prioritize key components of the digital roadmap, ensuring initiatives are delivered on time and within budget.
- Stay ahead of digital trends, providing strategic recommendations on emerging capabilities to support growth and innovation.
- Manage relationships with third-party marketplaces, PFChangs.com, and app partners to optimize digital performance and collaboration.
Ecommerce Growth & Optimization
- Drive profitable digital sales growth across all owned and third-party channels.
- Lead performance strategies on third-party marketplaces and optimize user experience on PFChangs.com and the PF Chang’s app.
- Partner with the brand team to deliver engaging, traffic-driving content across digital platforms.
- Develop and execute A/B testing strategies for continuous experience optimization.
- Manage third-party promotional calendars, including sponsored listings to maximize visibility.
- Ensure digital media and platforms deliver the best possible customer experience aligned with business goals.
Digital Product Management
- Oversee the development backlog for PF Chang’s websites and app, prioritizing features that improve functionality and drive results.
- Work with cross-functional teams to enable the successful launch of new features, enhancements, and updates.
Customer Experience & Implementation
- Lead end-to-end digital journey mapping, identifying opportunities to improve customer experience.
- Collaborate with operations to ensure store-level execution aligns with digital initiatives, supported by clear training and materials.
- Oversee innovative technology use to enhance communication, brand reputation, and customer engagement.
- Manage content across all digital assets—including website, app, microsites, and SEO strategies—to ensure a seamless, best-in-class online experience.
Insights & Measurement
- Use customer data and KPIs to identify growth opportunities and optimize digital journeys.
- Deliver clear, actionable insights and executive-level reports to inform strategic decisions.
- Simplify complex data and analytics to communicate effectively across teams—from marketing to senior leadership.
What You’ll Bring
- 3-5 years of experience in digital marketing, with a preference for restaurant or hospitality industry background.
- Strong understanding of digital marketing principles, SEO/SEM, and performance analytics.
- Experience managing digital products and optimizing the customer experience.
- Excellent project management skills and strategic thinking.
- Ability to work effectively in a fast-paced, collaborative environment.
- Resilience and adaptability to shifting priorities and ambiguity.
Working Conditions
- This role is primarily remote, with occasional visits to offices or restaurants as needed.
Benefits
- Health Benefits: Comprehensive medical, dental, and vision options starting the first month of employment.
- Paid Vacation & Sick Time: 20 days annually, prorated for new hires.
- Paid Holidays: 12 company holidays plus 2 floating holidays.
- Lucky Cat Meal Card: Preloaded meal card valid at any corporate-owned P.F. Chang's locations.