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Digital Marketing Analytics Manager

Instridehealth
15 days ago
Full-time
Remote
Worldwide
Remote Marketing

About Us

InStride Health’s mission is to deliver specialty anxiety and OCD care that works for every kid, teen, young adult, and family who needs it. Through this mission, we are expanding access to insurance-based care, increasing engagement in treatment, and improving treatment outcomes. We are doing this by combining research-backed clinical care and innovative technology to eliminate the major problems with care today: difficulty finding providers, months of waiting to be seen, arduous onboarding processes, and inconsistent use of evidence-based therapies and outcomes tracking. Our vision is to become the nation’s most trusted provider of pediatric anxiety and OCD care.

Team InStride Health: Our Core Values

  • Give Heart: We lead with heart, treating patients and their families the way we want our loved ones to be treated. 
  • Work Smart: We find smarter ways to solve hard problems and fix the broken mental health system by leveraging technology, diversity of thought, and innovation.
  • Have Humility: We leave our egos at the door, empowering our team to collaborate, celebrate diversity, and adopt a growth mindset.
  • Embrace Community: We all belong. We are in this together, and we never worry alone. We believe in each other and recognize that every voice matters.

About the Role
We are looking for a Digital Analytics Manager to manage key components of our website analytics ecosystem and support marketing performance measurement. This role will help ensure reliable tracking, reporting, and insights that inform improvements to the website experience and drive conversion among referring providers and prospective patients and families. This is an individual contributor role and a fully remote position. 

The Digital Analytics Manager owns the implementation and ongoing maintenance of analytics tracking and reporting across our website and application funnels. Working closely with marketing, product, engineering, and data teams, this role helps ensure high-quality data collection, supports automated reporting, and provides analysis that helps improve website performance and patient acquisition.

Responsibilities

  • Own the technical implementation of GA4, Mixpanel, Webflow Analyze, and Google Tag Manager (GTM) across the website and application funnel.
  • Partner with marketing and website leadership to implement measurement frameworks and KPI