THE OPPORTUNITY Hinge Health is on a mission to make our products and programs available to more people in 2026—and we need a strategic operator to help us get there. As our Demand Generation Manager, you'll be the architect behind multi-channel campaigns that fuel our B2B sales pipeline, bringing digital health solutions to millions of people living with musculoskeletal pain. This isn't just about generating leads; it's about building the engine that connects employers, health plans, and partners with care that transforms lives. HINGE HEALTH HYBRID MODEL We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day. The San Francisco office has a dog-friendly workplace program. WHAT YOU'LL ACCOMPLISH IN YOUR FIRST 3 MONTHS: - You'll analyze current paid advertising campaigns (LinkedIn, Google Ads, display) and identify quick-win optimizations to improve lead quality and reduce cost-per-acquisition - You'll leverage AI-powered tools (Writer, Anyword, data enrichment platfo