P

Customer Marketing Manager

Pagerduty
14 days ago
Full-time
Remote
Worldwide
Remote Marketing

PagerDuty (NYSE:PD) is a leader in Digital Operations Management. In an always-on world, organizations of all sizes trust PagerDuty to help them deliver a perfect digital experience to their customers, every time. Teams use PagerDuty to identify issues and opportunities in real time and bring together the right people to fix problems faster and prevent them in the future. Over 13,000 organizations (including 60 of Fortune 100) rely on PagerDuty to succeed with Digital Transformation, Cloud Migration, and DevOps Modernization. Notable customers include GE, Cisco, Genentech, Electronic Arts, Cox Automotive, Netflix, Shopify, Zoom, DoorDash, Lululemon and more. We are expanding rapidly as a platform for Digital Operations Management using AI/ML and Automation and growing our adoption by Development, IT, Customer Service, Security, and other teams across the organization.

The Role

We're seeking a strategic, results-driven Customer Marketing Manager to architect and scale our customer marketing engine at PagerDuty. This is a high-impact role where you'll own the strategy and execution of programs that transform satisfied customers into vocal advocates, driving measurable impact on retention, expansion, and pipeline generation. You'll be the connective tissue between our customers and internal teams—amplifying customer voices, uncovering growth opportunities, and building programs that turn customer success into competitive advantage. Working cross-functionally with Customer Success, Product, Sales, and Marketing, you'll create experiences that deepen engagement and fuel PagerDuty's next phase of growth.

What You’ll Do

  • Design and execute a comprehensive customer marketing strategy aligned to business objectives—driving product adoption, net retention, and revenue expansion.
  • Build, scale, and optimize customer advocacy programs including advisory boards, reference programs, case studies, testimonials, and community initiatives.
  • Establish and manage a robust customer advocacy engine—identifying, nurturing, and activating champions for speaking engagements, peer references, analyst briefings, and content creation
  • Source and secure customer speakers, stories, and quotes for all internal and external events, product launches, press releases, and marketing campaigns—ensuring a steady pipeline of compelling customer voices
  • Build and maintain a centralized customer intelligence repository tracking stories, references, advocacy activities, engagement history, and business outcomes.
  • Collaborate with Product Marketing on launch readiness—ensuring customers are informed, trained, and excited about new capabilities, and securing