This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a CRM Manager based in France. This role offers the opportunity to drive customer engagement and retention strategies within a fast-growing digital entertainment environment.You will take ownership of CRM campaigns across multiple customer journeys, using data-driven insights to improve activation, loyalty, and long-term value.Working closely with cross-functional teams, you will design personalized experiences that enhance user engagement and business performance.The position combines strategic thinking, analytics, and hands-on campaign execution to optimize customer lifecycle management.You will leverage segmentation, automation, experimentation, and performance analysis to create impactful CRM initiatives.This is an ideal opportunity for a CRM professional who enjoys working with data, innovation, and customer-focused growth strategies.