Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.
About the role
There's a category that's been doing things the same way for over a hundred years. We're here to change that.
Most creative directors don't dream about performance marketing. We're looking for the one who does. The one who gets genuinely excited by the question: why did that ad work? This isn't a role for someone who wants to set a vision and step back. It's for the rare CD who thinks in tests, moves fast, loves seeing their work tied directly to real results, and still has the creative ambition to push into territory no one in this category has explored yet.
This role has one core mandate: make our video creative breakthrough. You'll have significant ownership over creative strategy and execution across paid social video, TV, UGC, and influencer content, and will play a key role in shaping where the creative goes next. This role reports into the VP of Creative & Brand.
Duties and Responsibilities: