ABOUT BUILDOUT
Buildout is the AI deal engine for CRE brokerages, automating every step from first contact to commission. While brokers focus on relationships and winning listings, Buildout handles the workflows behind the scenes, turning manual processes into intelligent, scalable systems. Trusted by over 50,000 brokers, Buildout powers more profitable deals from lead to close. Learn more at www.buildout.com http://www.buildout.com.
THE OPPORTUNITY
Buildout is looking for an unapologetically ambitious Marketing leader who will be responsible for developing, implementing, and executing the overall marketing strategy for the company with a focus on demand generation and customer marketing. Reporting to the CEO and owning a team, this leader will help us drive demand to our product offering to increase revenue, retention and overall product adoption for new and existing customers. In particular, Buildout is the only end-to-end suite in commercial real estate brokerage operations, with the unique opportunity to provide significant value for new customers taking on the entire platform and existing customers upgrading their package.
If you like operating from a market leader position, and you like driving towards clear, focused outcomes, this is the gig for you.
HOW YOU’LL CONTRIBUTE
This role will focus on a few key areas: leadership, demand generation & lead generation, and campaign performance. More specifically:
Leadership:
- You will develop a marketing vision and strategy for the company.
- You will lead the strategic and tactical execution of marketing with your department of 4+ direct reports, using marketing tactics to support customer/prospect interactions, including online/offline communities, events, digital ads, email campaigns, and more.
- You will develop and lead the Marketing team, building increased competency across AI activities, web and SEO/GEO, paid media, email and marketing automation, and other direct marketing activities.
- You will partner with Sales, Product, Customer Success, and other functional leaders to determine the best model for implementing account-based marketing, retention marketing, customer reference programs, and other revenue generating activities.
- You will manage internal marketing resources, external vendors and budget to accomplish goals.
- You will educate our Sales team on the role of demand generation within existing customer base and new client acquisition and evangelize the strategic capacity of marketing across Buildout.
- You will generate regular reporting for all major metrics used internally for the marketing team, senior leadership, and investor reporting.
Demand Generation:
- In alignment with our marketing and sales strategy, you will guide the creation and execution of compelling marketing campaigns.
- You will work to optimize existing campaigns by monitoring performance reports and KPIs.
- You will experiment with and use all channels at your disposal - inclu