Channel Marketing APAC & US (f/m)
Ledger
About Ledger
We’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger.
At Ledger, we’re proud to be the global platform for digital assets and Web3, with over 20% of the world’s crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in Vierzon, Grenoble, Montpellier, London, Portland, Geneva, Zurich and Central Singapore, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 7.5 millions units already sold in 200 countries.
The team: Join our Consumer/Wholesale Team to help grow Ledger's presence and success within the APAC and US markets.
As a Channel Marketing Specialist, you will move fast and think pragmatically to execute Ledger’s marketing calendar across key retail partners. You will lead projects from the initial concept to final in-store delivery, ensuring every touchpoint reflects our premium brand.
What you’ll be doing:
- Project Management: Lead the end-to-end creation of marketing assets, such as in-store displays and digital banners, managing the process from conceptualization to final delivery
- Campaign Execution: Deploy global online and offline campaigns that drive sales from awareness to conversion within the US and Asia regions
- Performance & Revenue Optimization: Rigorously monitor campaign ROI and performance data with the clear objective of maximizing revenue and identifying growth opportunities
- Brand Guardianship: Ensure Ledger’s tone of voice and premium image are consistently maintained across all wholesale partner platforms
- Cross-Functional & Partner Coordination: Serve as a key point of contact for external partners and internal teams (Sales, Design, Content) to ensure seamless project execution
- Innovation: Apply a futuristic mindset by utilizing AI tools to streamline workflows and stay ahead of Web3 and NFT trends
What we’re looking for:
- Experience: Proven experience in online and offline brand marketing, with a background in client-facing or partner-facing roles
- Analytical Rigor: Strong business acumen and a data-driven approach to performance analysis with a focus on revenue impact
- Prag