We are seeking a highly versatile Associate Director, Patient Engagement to join our Oncology Marketing team. This position will be responsible for owning the patient engagement strategy. This person will build strategic plans and execute tactics that may include market research, patient marketing campaigns, educational and promotional events, digital and content marketing, social media, marketing metrics and analysis, to build brand awareness and drive sales. This will inherit 2 patient engagement managers and report into the Sr Director of Oncology Marketing.
PRIMARY RESPONSIBILITIES:
Build, execute, and manage highly effective patient marketing programs and campaign materials to support product launches, and brand awareness, and patient engagement programs / capabilities