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Associate Director, Client Strategy

Later
2 months ago
Full-time
Remote
Worldwide
Remote Other

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.

Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.

By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com.

About this position:

The Associate Director of Client Strategy will play a pivotal role in crafting outcome-driven strategies and industry best practices for our customers and prospective customers seeking to use Later, enabling the company to unlock revenue impact from those accounts. This individual will collaborate closely with the strategy, sales, account management, services, marketing, and product teams to maximize the outcomes accounts can achieve with their strategy. The primary measure of success for the role will be direct and indirect revenue impact driven by accounts that receive strategy support.

What you'll be doing:

  • Influencer Strategy Creation: Craft outcome-driven strategies for existing and prospective accounts seeking to maximize their ROI when using Later for influencer marketing and social media marketing
  • New Business Proposal Support: Collaborate with Sales to create compelling new business proposals that include thoughtful research, insights, creative campaign concepts, curated creator examples, and outcome expectations
  • Strategic Business Review Support: Collaborate with Account Management and services to prepare Strategic Business Reviews (SBRs) for Accounts paying Later $50,000 or more per year
  • Industry Best Practices: Build and maintain best practices for doing influencer marketing and social media marketing for a variety of dimensions, including but not limited to  industry vertical, social platform type, and marketing objective
  • Industry Benchmarks: Build and maintain industry performance benchmarks (e.g. CPE, CPM, Enga