BUILDING THE FUTURE OF CRYPTO
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture https://www.kraken.com/culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here https://support.kraken.com/hc/en-us/articles/226090548-How-to-create-an-account-on-Kraken.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security https://blog.kraken.com/crypto-education/security-at-kraken, crypto education https://blog.kraken.com/category/crypto-education, and world-class client support https://blog.kraken.com/crypto-education/support-at-kraken through our products like Kraken Pro https://pro.kraken.com/, Desktop https://www.kraken.com/desktop, Wallet https://www.kraken.com/wallet, and Kraken Futures https://www.kraken.com/features/futures.
Become a Krakenite and build the future of crypto!
PROOF OF WORK
THE TEAM
At Kraken, our Product Growth team is the driving force behind how the world discovers, learns about, and engages with our products and brand. We combine creativity, data, and technology to accelerate global awareness, acquisition, and retention — all in service of Kraken’s mission to bring crypto to the world.
We operate like a high-performing startup within Kraken — testing, learning, and scaling what works as we communicate the value of our core products. From driving discoverability in the next generation of search and AI to optimizing in-app visibility and cross-promoting features, we’re obsessed with finding innovative ways to grow Kraken’s brand, expand our user base, and increase user value.
As part of this mission, you’ll help shape how clients experience Kraken across touchpoints — crafting content that educates, inspires, and drives engagement at every stage of the marketing funnel.
THE OPPORTUNITY
- Serve as an on-camera voice and face of Kraken’s products across short-form social, performance marketing creatives, and educational content.
- Produce high-quality, performance-driven content across multiple formats — including short-form videos (Reels, Shorts, TikTok), paid ads, social snippets, landing pages, and long-form educational assets.
- Independently idea