This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Analista de Dados Sênior - CRM PME based in Brazil. This is a senior data and CRM analytics role focused on turning customer intelligence into measurable business impact across the SME segment.You’ll connect customer behavior, lifecycle insights, campaign performance, and analytical recommendations to CRM strategy and execution.A key part of the role is bridging existing Next Best Offer (NBO) and Next Best Action (NBA) models with practical CRM activation.You’ll translate analytical outputs into audiences, hypotheses, experiments, campaigns, journeys, and actionable recommendations.Working across CRM, Marketing, Commercial, Product, Data Science, Analytics, Channels, and Technology, you’ll influence decisions through evidence and experimentation.The role combines advanced analytics with strong business acumen, requiring someone who can simplify complex insights and drive adoption across stakeholders.You’ll play a central role in making customer interactions more personalized, relevant, measurable, and effective while strengthening a data-driven CRM cultu... Click Apply to read the full job description.