Active Member Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Active Member Marketing Manager based in the United States. This is a newly created role focused on building a proactive lifecycle marketing program for members after enrollment. You’ll own the strategy and execution of communications across email, SMS, push, in-app messaging, direct mail, webinars, and emerging channels. The role combines customer insight, segmentation, experimentation, creative execution, and marketing technology to drive sustained engagement and retention. You’ll work closely with care teams and product leaders to create a coordinated member experience without disrupting clinical communications. As the program’s first dedicated owner, you’ll establish the processes, infrastructure, testing framework, and reporting needed to scale it effectively. This is a hands-on opportunity for a lifecycle marketer who enjoys building from the ground up and measuring their work through meaningful member and business outcomes.