At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in: Job Description We’re seeking a Manager, Account-Based Marketing (ABM) to lead strategic, creative, and data-driven campaigns targeting our most important customer and prospect accounts in the BizGov sector. You’ll collaborate across teams and leverage technology to deliver personalized, impactful experiences that drive engagement and pipeline growth. What You’ll Do: - Lead and Execute ABM Strategy: - Design and manage 1:1, 1:few, and 1:many ABM programs, delivering personalized, relevant experiences through integrated email, paid media, direct mail, and content. - Collaborate with sector marketing, sales, and customer success to prioritize target accounts, define buying groups, and tailor messaging for business and government learners. - Use Demandbase to orch