Senior Marketing Manager
Open BionicsRole Type: Permanent – Full time
Hours: 40 per week
Location/Contract setup: Remote/Hybrid – USA
Salary band range (dependent on experience): $85,000 per annum
Reports to: Head of Marketing
The Company:
We are Open Bionics, a fast-growing Company with global reach that designs, develops, and manufactures innovative bionic limbs for individuals with upper-limb absences. We are expanding rapidly in the USA, Opening more clinics and expanding our reach! We have clinics in Colorado, Texas, New York, Illinois, California & Florida, with 2 new clinics opening in Pennsylvania & Virginia soon! Our flagship product line is our Hero Arms: a line of myo-electric prosthetics that empowers users by turning disabilities into superpowers. We’ve partnered with world-leading brands such as Star Wars, Marvel, Twentieth Century Fox, and Konami, and our work has earned multiple awards, including the Hanger Clinics Innovation Award. To learn more, visit www.openbionics.com.
Our Mission & Values:
“Create and Democratize Technology that Enhances the Human Body.”
Innovate – Look at the problem differently.
Empower – Support people to act with confidence.
Be Ambitious – Think bigger.
Treat People Equally – Treat everyone with equal respect.
Be Reliable – Always deliver. On time. On budget. To specification.
Role Specification:
We’re seeking a creative and data-driven Marketing Manager to lead growth and engagement across our UK and US territories. In this leadership position, you’ll work closely with the co-founding team to scale the business, develop and execute innovative campaigns, and secure international media coverage. You’ll own end-to-end content creation—from ideation to distribution—ensuring every asset resonates with both mainstream and targeted audiences. As a true generalist, you’ll manage a small team (Content Creator, Lead Qualification Manager), coordinate with external web-development and advertising contractors, and collaborate across departments to amplify the Hero Arm’s impact.
You should be able to:
Develop comprehensive marketing strategies tailored to the cultural nuances of both the USA and UK.
Dream up and produce high-reach content (written, video, social) that tells empowering user stories and highlights our technology.
Secure regional, national, and international media coverage by leveraging existing journalist relationships and responding swiftly to inbound media inquiries.
Drive lead generation via a combination of digital channels—website, social media, email—and track performance with Google Analytics and native social analytics tools.
Manage all digital channels, ensuring www.openbionics.com is up to date, engaging, and conversion-focused.
Oversee PPC advertising campaigns in partnership with contractors, optimizing spend against performance metrics.
Cultivate genuine relationships with existing and prospective Hero Arm users, co-creating content and championing their voices in every campaign.
Stay abreast of emerging platforms and techniques (e.g., TikTok, influencer activations) to maintain a competitive edge in social growth and community engagement.
Partner with the Head of Marketing on brand management and international brand partnerships.
Manage all marketing collateral and material needs for our clinics and partners.
Our Culture:
At Open Bionics, we’re proud of our relaxed but professional culture. We believe that work should be both comfortable and rewarding. We strike a balance between professional excellence and personal well-being through:
A casual dress code.
Flexible working hours and remote/hybrid options.
Regular 1-to-1 support from your manager.
A fast-paced, determined environment where collaborative teamwork and creativity are encouraged.
Opportunities for personal growth as the company scales globally.
Key Responsibilities:
Own the end-to-end marketing strategy for the USA (and support UK initiatives), aligning with overall business objectives.
Conceive, plan, and execute high-impact content campaigns—video, written, and social—that amplify user stories and product innovations.
Build and maintain strong relationships with media outlets (regional, national, international) and secure earned coverage that boosts brand visibility.
Respond to all inbound media enquiries, coordinate interviews, and prepare spokespeople with talking points.
Manage and optimize www.openbionics.com—including content updates, SEO best practices, and CRO tactics—to drive user registrations and lead conversions.
Oversee all Open Bionics social channels: content creation calendar, community management, growth tactics, and engagement metrics.
Partner with PPC contractors to plan, launch, and optimize paid campaigns on Google Ads and relevant social platforms.
Track, analyze, and report on marketing performance using Google Analytics, native social analytics, and CRM data—deriving actionable insights and refining tactics.
Develop and maintain meaningful relationships with existing Hero Arm users; involve them in co-creative campaigns, user-generated content, and advocacy initiatives.
Stay current on emerging marketing platforms, trends, and tools (e.g., new social media features, influencer marketing, short-form video).
Collaborate cross-functionally (product, clinical, design) to surface compelling story angles, product announcements, and user milestones.
Support partners with their marketing needs.
Participate in ad-hoc projects—product launches, trade shows, webinars, and special campaigns—as required.
Person Scorecard
Essential:
Minimum of 3–5 years’ experience in marketing management / leadership, ideally within a startup or high-growth environment.
Proven track record producing and distributing high-impact content (video, written, social) that drives measurable engagement and lead generation.
Exceptional written, verbal, and interpersonal skills—comfortable presenting ideas to internal teams, external stakeholders, and media.
Demonstrated experience working with media outlets (regional, national, international) to secure coverage in tech, health, or lifestyle publications.
Success growing social media platforms organically, with a clear understanding of community management and content cadence.
Strategic thinker who can plan, execute, and iterate on campaigns while managing multiple priorities in a fast-paced environment.
Passionate about making a difference in the limb different community; able to empathize with users and elevate their voices.
Ability to measure, evaluate, iterate, and execute campaigns and projects. You will be highly organised and detail oriented, an excellent planner and communicator.
Desirable:
Experience using Mailchimp, a CRM/ERP platform (e.g., NetSuite) for marketing automation and lead management.
Familiarity with PPC campaign management tools (e.g., Google Ads, Facebook Ads Manager).
Prior experience in a similar marketing role within a healthcare, medical devices, or consumer-tech startup.
Basic design sensibility or experience collaborating with designers to create visual assets (infographics, social graphics, video storyboards).
Knowledge of email marketing best practices and segmentation strategies.
Exposure to influencer marketing or creator collaborations, particularly on TikTok or Instagram.
Experience with Netsuite.
Experience running marketing events for both a B2B and D2C audience.
Experience managing a £1m+ budget to hit targets.
Benefits
30 days annual leave (including US federal holidays)
Additional day of leave: moving house/getting married
Health Insurance
401(k) retirement savings plan with company match
Stock options (after successful completion of probation period)
Cycle-to-work stipend (up to $500)
50% subsidized gym or fitness membership (up to $50/month)
Up to 50% cost coverage for professional accreditations (e.g., HubSpot, Google Analytics)
Quarterly performance bonus (up to 5% of salary)
Culture of team-building socials, virtual coffee breaks, and offsite retreats
To Apply
Visit our website https://openbionics.com/ and click “Careers” to submit your application.
Write a Covering Letter explaining why you’re the ideal candidate for the Marketing Manager role. Address the Person Scorecard criteria and detail why you want to join Open Bionics.
Upload your CV, highlighting your marketing achievements, campaign metrics, and relevant tools/technologies you’ve used.
Please note that both items above must be provided for consideration. Interviews are likely to take place virtually.
Other Information
Open Bionics is an Equal Opportunities employer. If you are disabled and require any reasonable adjustments, please contact [email protected].
We welcome enquiries from everyone and value diversity in our workplace. We may use positive action measures to encourage applications from under-represented groups.
If you are successful, you will be expected to provide proof of your right to work in the USA.